The Graphic Designer II is a mid-level design role responsible for leading the execution of marketing creative across Stone Martin Builders’ communities in Alabama and Georgia. This role builds on foundational design skills to include greater ownership of campaigns, stronger creative judgment, and deeper partnership with the Sales and Marketing teams.

The Graphic Designer II translates marketing strategy into polished, on-brand visual assets across digital and print channels, while helping elevate brand consistency, creative quality, and design processes. This role is expected to work more independently, manage projects end-to-end, and contribute ideas that strengthen the overall brand experience.

Key Responsibilities and Duties

Design and lead the execution of marketing materials including signage, logos, brochures, flyers, presentations, and digital assets that highlight Stone Martin Builders’ communities, homes, and value propositions.

Own the creative development of campaign assets from concept through final delivery, ensuring high-quality execution and alignment with campaign goals.

Create visually compelling presentations that support sales meetings, internal reviews, and external partner communications.

Design digital assets for online marketing campaigns, including social media graphics, email marketing assets, website visuals, and paid media placements.

Translate a single campaign concept across multiple formats and channels while maintaining visual cohesion and clarity.

Ensure creative supports both brand storytelling and conversion-focused objectives.

Apply and uphold Stone Martin Builders’ brand standards across all materials and markets.

Support the evolution and maintenance of visual branding guidelines, templates, and reusable assets.

Identify opportunities to improve brand consistency, visual systems, and creative efficiency.

Manage multiple design projects simultaneously, balancing priorities, timelines, and stakeholder needs.

Collaborate closely with the Marketing team, Sales team, real estate agents, and external partners to align creative execution with project objectives.

Provide guidance or feedback to junior designers or coordinators as needed to support team success.

Maintain organized file systems, asset libraries, and documentation that support efficient collaboration across teams.

Ensure design files are production-ready and properly packaged for internal use or vendor handoff.

Support improvements to design workflows, templates, and internal processes.

Qualifications and Requirements

Bachelor’s degree in Graphic Design or a related field

5–7 years of professional graphic design experience, with a strong portfolio (real estate or homebuilding experience preferred)

Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva

Strong understanding of typography, color theory, layout, and production standards

Proven ability to manage projects independently and meet deadlines in a fast-paced environment

Strong communication skills and ability to explain design decisions clearly

Proficiency with Microsoft Teams and Outlook

Photography and videography experience, including capturing and editing content for campaigns and social media, is a plus but not required.

Other Requirements

Must work in-office at Stone Martin Builders in Downtown Opelika

Ability to thrive in a fast-paced, collaborative environment

Passion for design, branding, and the real estate/homebuilding industry

Willingness to adapt to changing priorities and contribute beyond assigned tasks

Occasional travel to Stone Martin Builders markets and divisions across Alabama and Georgia in support of campaigns, community launches, and special projects

Professional Traits

• Honest – maintains integrity and trustworthiness
• Resourceful – finds creative solutions to problems
• Dynamic- energetic, and adaptable
• Results-oriented- focuses on achieving measurable outcomes
• Self-starter- takes initiative and works independently
• Motivated- demonstrates drive and ambition
• Reliable- can be counted on to complete tasks
• Efficient– works effectively and saves time
• Fast learning- quickly grasp new information
• Team player– collaborates effectively with others
• Listen- attentively hears and understands
• Disciplined- maintains focus and organization
• Optimistic– approaches situations with a positive outlook

Physical Requirements* 

The Graphic Designer II position is a physically demanding position that requires the following:

• Ability to occasionally stand, walk, or sit up for 8 or more hours per day.
• Repetitive use of hands in an office environment; use of a computer, phone, copier, etc.
• Hearing and talking with several people during most of the work shift.
• Being able to move around in the office/work area independently.
• Ability to climb stairs to reach upstairs office areas multiple times a day

*The company is an equal opportunity employer and is committed to making reasonable accommodations as required by applicable law.

Note: This Job Description should not be interpreted as exclusive, as the job may occasionally require other duties to be done as may be seen fit by the Manager. This is in no way a complete representation or list of all jobs that may be required, and the Company reserves the right to change or amend such job description as may be required by Management from time to time.